With the emergence of the subscription economy and in particular in the SaaS industry, we have come to distinguish 2 main business activities that contribute to the growth of a company: Hunting and Farming. The purpose of Hunting is to go out in the world, identify potential customers and close deals  this is the []


Hunting vs. Farming Customers: A virtuous cycle between Sales and Success teams

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tania

Tania has led customer relations departments, ensuring exceptional client satisfaction and retention, for over 10 years.

Tania Kefs

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